ad questions

1) The product promotes a mouthwash for men and women
2) The fact that it provides, it is a mouthwash and you can get a better and a fresh breath and it removes plague as well as its 56% of brushing. Its even trying to tell us that you will get men and they will be attracted to you.
3) The target audience is women i can tell this by because the all the posters are trying to get the women's attention also it has facts about women.
4) It is appealing to women as its telling them to use the product and if they don't they will be alone and not get married and will be left out
5)-( i dont know this because i need to see the posters)
6) The suggestion is that its telling the women if they dont use the product they will not be in the society and if they use it they will be treated as the same.
7)No, i dont think the people on the poster are depicted to the typical people in 1920s because the product is appealing to something and its showing us how good it is

women represented in adverts: negatively and positively

In this advert woman are represented negatively. I can tell this by the woman on the poster in half naked and its attracting males and females.Men because of sex appeal and woman because its showing women can get a smooth skin. The target audience is teenagers.



In this advert women are represented positively. I can tell this by the woman on the poster in running and its showing people you can run. Its trying to say even women can run like men. The target audience is women because its about how women run.

annotate advert

advert appeals

This is a humour advert which is trying to show the people the perfume and what can happen if you get it.

history of advertising

advert 2

It looks huge and awesome.I felt hungary after i looked at this advert. i really like this advert because it encourages me to eat it and it is a memorable advert which stays in my mind, the texture of the burger really good which makes me eat it.It looks healthy because it has tomatoes and lettuce and onions, the motto is really catchy and stays in my mind

advert

I like this advert because i find it funny. This advert is really eye catchy and after watching it i was laughing, its memorable advert. It really encourages me to drink pepsi max. I really like the music and its in my mind. Whenever i look at pepsi max it remind me of this advert, its an exciting advert with a wonderful motto. I really like the bit where the manager got confused and he left the room, while the other guys were celebrating

Pirates of the Caribbean 3 - At World's End

The Pirates of the Caribbean the world's end. The start of the clip is set on a dock and has a slow music to show there both are parting ways, the guy is walking away to the girls. The scene changes and is then set on the black pearl with Captain Barborosa, the monkey and his fellow crew mates. There is also a close-up on Jack's face. There is also a close-up on the peanut that is on the black pearl. There is a close -up on the peanut showing its the last peanut there and he is picking it up and feeding it to the monkey who is happy eating it, the captains face is smiling in joy. After that then is a long shot on the black pearl to see how many crew mates there are at what are there up to.

 The five crew mates go up to there captain to talk about Jack that the other members dont feel good about leaving Jack. There is a close-up on one of his crew mates to show how shocked he his and he has quite a few of rotten teeth and reddish eyes. After they finished with there conversation the captain picks up the map which was right next to the monkey. He opens the with a exciting expression and find that the map has been ripped of by Jack. One of his crew mates is shocked to find that there is nothing there. In the scene there show a zooming close-up on the ripped map with the captain face in anger and there is dramatic music showing something has happened.

The scene changes on Jacks pirate flag and little boat on the sea. Jack singing while he is setting the boat. There is also a extreme long shot showing Jack and his boat in sea and also showing how big the ocean is and the colour of the ocean is blue. After that scene has finished he opens the map he stole from Barborosa and turning the codes to get the right code, another shot i have spotted being used in this clip a extreme close-up shot on the map indicating that it is very important. There is also a fast music showing how important it is. After that was finished he checks his compass to see what direction he has to go at first it points the rum bottle that is next to him and then it show the location he has to go. There is also a music that shows he is ready for anything that comes at him. At the end there in establishing shot showing the little boat on the big ocean and showing a sunset.This all is set on the ocean.There has been use of green screen on the movie

the table

Conventional Element	How is it used in Action/Adventure films?
Protagonist	It is used to work against the villain. The Protagonist is the hero that beats the  Antagonist. He wins the battle and is the favourite for the audience.The protaganist is the main character
Antagonist	The Antagonist is the villain who is the enemy plans to defeat and try to win against the Protagonist also try to do something bad to the world.  It is used in an action movie so it makes the movie interesting
Other characters	Others characters are used for to support the hero and the villain and for other reasons. It can be their friends, relative. They help them is difficult matters. T hey usually stay with them at all times and help them in difficult situations.
Plot	It is used in action/adventure movie . It needs a plot so the movie moves on and an action/adventure movie needs a plot or otherwise it’s not an action movie. Fights can happen and the Protagonist wins. A plot is like a story which happens in the movie
Locations	It the movie where it sets and how the amazing place is so it suits the character and the fight happens or the scene happens of there. It is very useful because it shows how amazing the place is. In avengers they used New York as alocation to make it look realistic
Soundtrack	It’s to give the background music to give the movie affect and give an effect to the audience so it matches with movie and scene what happening and gives think about the movie.for e.g: glass breaking, door creaking etc.
Camera	Camera must be used because the action is happening and you take it from the far. It shows what's happening at a certain scene. Without camera a movie cant be made. Camera has alot of angles to shoot a movies, it even moves to build up tension
Mise-en-Scene	The character and the fight happens or the scene happens of there.The location will always change and it shows what's happening in the screen so that’s is why it’s used in action/adventure movie , who wins the battle
Editing	It needs a plot so the movie moves on and an action/adventure movie needs a plot, it always happen after the movie is completed like sound effects, it is done by special people. They do sound effects like horse stamping.They do all the editing after movie is finished.
Other?

camera shots

Camera Shots

A camera shot is the amount of space that is seen in one shot or frame. Camera shots are used to demonstrate different aspects of a film's setting, characters and themes. As a result, camera shots are very important in shaping meaning in a film. Reviewing the examples on the right hand side of this page should make the different camera shots clearer.

An extreme long shot (animation on right) contains a large amount of landscape. It is often used at the beginning of a scene or a film to establish general location(setting). This is also known as an establishing shot.

A long shot (animation on right) contains landscape but gives the viewer a more specific idea of setting. A long shot may show the viewers the building where the action will take place..

A mid shot (animation on right) contains the characters or a character from the waist up. From this shot, viewers can see the characters' faces more clearly as well as their interaction with other characters. This is also known as a social shot

A close-up (animation on right) contains just one character's face. This enables viewers to understand the actor's emotions and also allows them to feel empathy for the character. This is also known as a personal shot.

An extreme close-up (animation on right) contains one part of a character's face or other object. This technique is quite common in horror films, particularly the example above. This type of shot creates an intense mood and provides interaction between the audience and the viewer.

When analyzing a film you should always think about the different camera shots and why they are being used. The next time that you are at the cinema or watching television see what camera shots are being used.

Important: These camera shots are used in all forms of visual texts including postcards, posters and print advertisements.

Camera angles

It is important that you do not confuse camera angles and camera shots. Camera shots are used to demonstrate different aspects of setting, themes and characters. Camera angles are used to position the viewer so that they can understand the relationships between the characters. These are very important for shaping meaning in film as well as in other visual texts.

The following examples will help you to understand the differences between the different camera angles

A bird's eye angle (animation on right) is an angle that looks directly down upon a scene. This angle is often used as an establishing angle, along with an extreme long shot, to establish setting.

A high angle (animation on right) is a camera angle that looks down upon a subject. A character shot with a high angle will look vulnerable or small. These angles are often used to demonstrate to the audience a perspective of a particular character. The example above demonstrates to us the perspective or point of view of a vampire. As a viewer we can understand that the vampire feels powerful.

An eye-level angle (animation on right) puts the audience on an equal footing with the character/s. This is the most commonly used angle in most films as it allows the viewers to feel comfortable with the characters.

A low angle (animation on right) is a camera angle that looks up at a character. This is the opposite of a high angle and makes a character look more powerful. This can make the audience feel vulnerable and small by looking up at the character. This can help the responder feel empathy if they are viewing the frame from another character's point of view.

As with camera shots, you will be able to see many examples of camera angles in any film or visual text that you view. The next time that you watch television or see a film, take note of the camera angles and think of how they affect your perception (idea) of different characters.

Another camera angle that you might come across is a Dutch angle.

A Dutch angle (animation on right) is used to demonstrate the confusion of a character. The example above should disorientate you.

Camera movement

Composers of films also use camera movement to shape meaning. The following are some examples of common camera movements and how they can be used to shape meaning in films.

A crane shot (animation on right) is often used by composers of films to signify the end of a film or scene. The effect is achieved by the camera being put on a crane that can move upwards

A tracking shot and a dolly shot (animation on right) have the same effect. A tracking shot moves on tracks and a dolly shot is mounted on a trolley to achieve the effect in the example above. This camera movement is used in a number of ways but is most commonly used to explore a room such as a restaurant. By using a tracking shot or a dolly shot the composer of a film gives the viewer a detailed tour of a situation. It can also be used to follow a character.

Panning (animation on right) is used to give the viewer a panoramic view of a set or setting. This can be used to establish a scene

Cinematography

Cinematography is the combination of the techniques described in this chapter. This includes camera shots, camera angles, camera movement and lighting. Use the term cinematography to group all of these together, for example, 'The cinematography in that film was exceptional.'

Mise en Scene

Mise en scene refers to all the objects and characters in a particular frame. More specifically, it refers to the composition of the frame. When you use the term mise en scene, you are discussing where the composer or director has placed all the elements of the scene within the frame.

Action/Adventure Convention Analysis        – Homework

1.   The title of the film is Iron Man 3 it was released on 18 April 2013, it was directed by Shane Black and the main characters are Robert Downey Jr, Gwyneth Paltrow, Don Cheadle, Guy Pearce and Ben Kingsley.

2.   The sub-genre is terrorism.

3.   Plot - Stark's experiences during the alien invasion of New York are giving him panic attacks. Restless, he has built several dozen Iron Man suits, creating friction with his girlfriend Pepper Potts. A string of bombings by terrorist the Mandarin has left intelligence agencies bewildered by a lack of forensic evidence. When Stark Industries security chief Happy Hogan is badly injured in one such attack and left in a coma, Stark overcomes his stupor and issues a televised threat to the Mandarin, who responds by destroying Stark's home with helicopter gunships. Hansen, who came to warn Stark, survives the attack along with Potts. Stark escapes in an Iron Man suit, which his artificial intelligence J.A.R.V.I.S. pilots to rural Tennessee, following a flight plan from Stark's investigation into the Mandarin. Stark's experimental armor lacks sufficient power to return to California, and the world believes him dead. This is a conventional action/adventure plot because the hero’s girlfriend gets hurt so the hero has to save her then he get hurt…

4.   The protagonist in the film is Iron Man. He is brave and smart. He is a conventional hero because something he done wrong in the past and now the antagonist is taking advantage of it.

5.   The antagonist in the film is Aldrich Killian. He is smart and cunning. He is a conventional villain because he takes advantage of something the hero done wrong in the past.

6.   I think the hero’s girlfriend is also a conventional character because she gets hurt so the hero has to save her and he gets hurt…

7.   The main signifiers used were the weapon, explosions, characters and the plot. The location was also conventional USA (New York).

8.   –

9.   We see close up and bird view camera shots. Most of the film is fast paced but the action scenes are sometimes slow paced. They do this to make it look more dramatic.

10.         It has stuck to the conventions because it is hard to come up with a whole new plot and they might fear that the audience will not like it.

Action Adventure Films summer homework

I chose:

·         Jurassic Park 3

·         Mission Impossible: Ghost Protocol

·         Iron Man 3

·         Thor

·         Contagion.

Jurassic Park 3

1.       I think the protagonist in Jurassic Park 3 is Billy. I think he is the protagonist because he saved Eric from the Pterosaurs and at the end he was in the army air-craft when they were saved.

2.       The antagonists in Jurassic Park 3 were the dinosaurs because they were trying to kill the main characters. I also think the people who built the research administration center were also antagonists because they were killing dinosaurs and incubating their eggs for selfish reasons.

3.       The elements that proved Jurassic Park 3 is an action/adventure film was the plot. The plot had a lot of action in it (dinosaurs fighting and people dying).Also the location proved Jurassic Park 3 is a action/adventure film because it is set in the middle of an island full of dinosaurs.

4.       Men were represented as brave and strong as they were the ones fighting the dinosaurs and using weapons. However women were scared of everything. When the plane landed the men went out in armor the protect everyone.

Mission Impossible: Ghost Protocol

1.       I think Ethan is the protagonist because he is in the middle of the movie cover and because he was the one that did all the main stuff like fighting and climbing up buildings.

2.       -

3.       The element that proves this is an action/adventure movie is the plot. A Russian wants to start a nuclear war however he needs the activation codes the team needs to intercept the exchange or the country will be nuked.

4.       Both women and men were brave however nobody in the movie thinks women are under cover so they succeed.

Iron Man 3

1.       I think Tony was the protagonist because he was the only character on the movie cover and he is Iron Man. Iron Man saves civilians and Potts from the Mandarin.

2.       I think the antagonist is Aldrich Killian because he is the creator of the Extremis virus (cures disability and sever injuries), which turns people into supervillains. I know this because in the movie he gets disabled people and gave then the virus.

3.       I think the props prove this is an action/adventure film because of Iron Man’s costume. The costume is a high tech suit with missiles and other weaponry.

4.       Men are represented as strong, brave and always one step ahead, although women are sneaky, devious and frightened.

Thor

1.       The protagonist is Thor because he was the main character, he saved innocent people and he was the king of Asgard.

2.       The antagonist was Loci. I know this because he was the adopted brother of Thor, he was jealous that he didn’t get the throne so he murdered his father.

3.       I think the props prove this an action/adventure film because the weapons in the film are incredible. Thor’s is my favorite weapon because it does almost everything.

4.       Men are represented as strong and brave. Women are also brave and courageous.

Contagion

1.       I think Dr. Erin Mears was the protagonist because she helped the Centers for Disease Control and Prevention to make the cure for the disease.

2.       The antagonist was the disease because it killed a lot of people.

3.       I think the plot proved it was a action/adventure film because it was similar to a zombie apocalypse film.

4.       Men were represented as brave and immune. Women were Smart and cleaver.

Key term meanings

1.       Audience - the group of people spectating a public event.

2.       Denotation – Indicating a symbol or mark.

3.       Connotation - 

4.       Genre - A class or category.

5.       Ideology - The body of ideas reflecting the aspirations of an individual

6.       Institution – An organization or foundation.

7.       Media language –

8.       MIGRAIN –

Media language

Institution

Genre

Representation
Audience
Ideologies and Values
Narrative
Economical, political, social, historical

9.       Narrative - A story or account of events.

10.   Representation - The expression or designation by some character.

11.   Signified – To be aware of your surroundings.

12.   Signifier -