history of advertising

Early advertising 

The promotion of products, particularly national brands, began to become more prevalent in the early 1900s. Some categories of advertising shown in this group of images are still with us today: cars, cigarettes, and products aimed at homemakers. In California, car dealers and garages used advertising to promote products and services early on. One photograph shows the Lush Garage in Orange promoting Goodrich Tires as the "Best in the Long Run." In 1936, a photographic postcard for the Chevrolet Garage in Pomona offered 12 lube jobs for $6 in time payments. And as another image illustrates, one still-recognizable brand, Schlitz Beer, got on the advertising bandwagon early at an automobile race in 1908.

Changes in advertising

The next 5 years will hold more change for the advertising industry than the previous 50 did. Increasingly empowered consumers, more self-reliant advertisers and ever-evolving technologies are redefining how advertising is sold, created, consumed and tracked. Our research points to four evolving future scenarios – and the catalysts that will be driving them. Traditional advertising players – broadcasters, distributors and advertising agencies – may get squeezed unless they can successfully implement consumer, business model and business design innovation.There’s no doubt that technology is rapidly changing the world of advertising. The lines between traditional and digital media are blurring, dramatically shifting ways messages are bought and sold, created, delivered and measured.